Itsu Circle

Brand Strategy + Site Copy

Client: A newly formed non-profit struggling to communicate their mission and the perspectives of all stakeholders on their website.

Solution: The site copy and graphic design was informed through interviews and close collaboration with the organization’s stakeholders. The site contains multiple resource sections that reflect the needs of their various audiences. The site had to be well-researched with sources cited, to appeal to potential funders, while also respecting the history and stories of the Indigenous peoples that the organization represents.